Loulou de Saison is a natural evolution of what we've built together. What began as a personal project — a wardrobe crafted to suit my everyday needs — has now taken on a life of its own. The name Loulou, inspired by my daughter, always embodied everything I loved: a comforting simplicity, a perfect balance of softness and strength.
Today, as the brand evolves, so does its name. Loulou Studio becomes Loulou de Saison — a name that reflects our goal of creating pieces that resonate with women's lives across all seasons and stages. This marks a new chapter, where the brand stands independent, embraced by countless women who make it their own.
